This beautiful design was created by Sir Jony Ive with his creative collective LoveFrom. The official emblem celebrates the coronation of His Majesty King Charles III. The emblem is created with the flora from all four nations of the United Kingdom: the rose for England, the thistle for Scotland, the daffodil for Wales and the shamrock for Northern Ireland. These natural forms combine to describe St Edward’s Crown, used for the coronation of British monarchs.
(The official emblem may be used on all souvenirs and merchandise commemorating the Coronation, and across digital and social media.)